news & stories

news & stories

IFS on Microsoft Azure shoot

Final advert

Final advert

Ad agency Mason Zimbler commissioned me to produce the shots for their work for IFS's products on Microsoft Azure.

It was great to see that Jason Bailey, whom I worked with before, got cast for this shoot, which made everything very easy. What wasn't easy initially was to find the location for the shots that required me to look down on Jason from a certain height. Luckily restaurant Graze in Bath allowed me to shoot from their terrace, which is on the same height as the Bath Spa train platform. They prepared us a nice lunch too!

I did two sets: one from above (including frames for an animated GIF) and one of Jason crouching down in front of a wall. I then went around and shot several different walls to allow the creatives at the ad agency some flexibility in post-production.

Canon EOS 5D Mark II
EF24-70mm f/2.8L II USM
EF100-400mm f/4.5-5.6L IS USM

One of the original shots

One of the original shots

Another original shot

Another original shot

Behind the scenes, shot by my intern Kim

Behind the scenes, shot by my intern Kim