Visual content production for YoBike, a new app-based bike sharing scheme.


Visual content production for YoBike, a new app-based bike sharing scheme.

With similar business models immensely popular in Asia, YoBike launched the first large-scale bike sharing scheme of its kind in the UK. They picked Bristol as the pilot and I was invited to work with them on producing videos and stills to support the launch.

You could say cycling is in my DNA, seeing as I'm from the Netherlands. Since I've moved to Bristol there's been a series of cycling and bike related projects and although I don't call it a specialism per se I've definitely done my share of bike-related projects. My agency launched the multi-award winning The Workcycle in 2011 (Lovie Award, Webby Honoree and more), organised Ride+Design, a conference around cycling and design, which featured keynotes from Rapha and Brompton, put on Artcrank a year later and produced social media content for Asics Onitsuka Tiger, a very successful crowdfunding film for Vulpine, TV content for the Bike Channel and much more.

The approach to both the video and photographic content was based on a set of themes such as freedom, ease of use, safety, local/my city, environment, technology, cycling culture, commuting, etc. We introduced three types of users in three different environments within the city of Bristol. Copy on some of they key pieces explained YoBike's concept and benefits. I then collaborated with YoBike's PR agency on delivering additional assets around the launch and interviews with Bristol's mayor Marvin Reese and other public figures.

This is a selection of the pictures I shot for it.