Merbis Filmmaking & Photography

Creative Direction

Story-first creative direction for emotionally intelligent brands
Helping you uncover the human thread — and bring it to life with clarity, beauty, and soul.

the brand lens

 
 

Whether you're preparing a shoot, launching a campaign, or refining your brand presence, I help you tell deeper, more meaningful stories — and translate them into visually rich, emotionally resonant content.

Who It’s For

You’re a values-led brand with a story to tell — but it’s hard to capture the emotional nuance that makes people care. Maybe your visuals feel disconnected from your message. Or your content looks great, but doesn’t quite land. You’re not looking for hype. You’re looking for something more human.

This is for you if:

  • You want to connect emotionally with your audience through storytelling, not just sales copy

  • You need help shaping the creative direction of your next campaign or shoot

  • You’re evolving as a brand and want your visual identity to reflect that growth

  • You care about story, sustainability, and substance — and want that reflected in your work

What You Get

Tailored support, shaped to your project and goals. Every collaboration is unique, but typically includes:

  • A 60–90 min strategy session to explore your story, tone, and goals

  • A Story & Style Deck: your brand’s emotional lens, creative direction, and tone of voice — ready to guide campaigns, shoots, or content

  • A visual reference board or annotated moodboard for consistent execution

  • Optional add-ons: direction for a specific shoot, campaign creative input, or ongoing collaboration as a freelance creative director

Approach

I bring over a decade of experience directing cinematic, human-centered photography and film. Before this I was creative director of an award-winning international design agency for 15 years. This is story-first, emotionally intelligent creative direction — grounded, collaborative, and built around your values.

I’ve worked with sustainable lifestyle brands to create work that resonates, not just performs.

Packages

The Lens Session – £1,200
Story & Style intensive + one clear deliverable deck to align your team and creative output.

Creative Direction Add-On – from £2,500
Creative support through your shoot or campaign execution — flexible to your needs.

Ongoing Consulting – from £850/month
Monthly strategy calls and creative input — for brands that want to build with intention.

Custom packages available.

Get in Touch

If you’re ready to bring more depth, consistency, and emotional clarity to your creative work, I’d love to hear from you.

Email me at remco@merbis.com to book a call.