Geeta's - We Fuss You Feast campaign

We Fuss. You Feast.

That was the line Activation brought to the table for Geeta’s Foods, and it gave the shoot a clear job. Geeta’s puts in the effort so you don’t have to. Our task was to show that care in the making, then hand the moment over to the person eating.

Two days at Whisk Studio. Three recipes: Tikka Masala, Korma and Butter Chicken. Video and stills, made social first, with versions for OOH D6 screens and CTV. Alongside the cooking we shot pack shots and lifestyle imagery of the finished dishes.

We worked mostly on wide lenses, close to the action. The slight distortion pushes the eating right to the front of the frame.

A really fun one to work on.

Thanks to the teams at Geeta’s, Activation and Whisk Studio.

Video post-production by Activation. Stock footage too.