Geeta's We Fuss You Feast

Geeta’s We fuss you feast

We Fuss. You Feast.

Activation came to us with a simple idea for Geeta’s Foods: We Fuss. You Feast. Geeta’s takes on the hard work in the kitchen so the person at the table doesn’t have to. The film needed to carry both halves of that line, showing the care that goes into the cooking before stepping back and letting the eating take over.

We spent two days at Whisk Studio working through three dishes: Tikka Masala, Korma and Butter Chicken. The campaign was built for social first, then cut down for OOH D6 screens and CTV, with stills captured alongside the video. As well as the cooking sequences, we photographed pack shots and lifestyle images of each finished dish.

Most of it was shot on wide lenses from close in. That bit of distortion at the edges brings the food and the person eating it right up to the viewer.

It was a lot of fun to make. Thank you to everyone at Geeta’s, Activation and Whisk Studio.

Video post-production and stock footage by Activation.

AC - Charles Logan Clare
Bonnie from Ditto Models
Lighting hire: Pace Rentals
Hair and Makeup: Elouise Abbott
Food stylist: Iona Blackshaw